Lisa D. Martin

About Lisa D. Martin

Throughout my career, I have worked in various marketing and operations roles where I thrived at identifying ways to drive revenue, streamline customer lifecycles, and improve processes. I excel at leading and enabling operations teams to achieve company goals. While working cross-functionally with other teams and stakeholders, I can share insights and centralize information. You can count on me to improve data quality, reporting, and analysis functions by monitoring data and using internal tools. I work with management to strategize and analyze the impacts of business initiatives. If you would like to learn more about my background and what I have to offer, please message me on LinkedIn. Key Skills Stakeholder Management Budget Management Project Management Technology Management Staff Development Marketing Management Marketing Operations Financial Management Marketing Technology Stack Platform Migrations Digital Marketing Strategies Marketing Operations Financial Management Cross-functional Collaboration Key Tools Marketo Salesforce HTML Dreamweaver SQL Drift ON24 WordPress

Experience

1. Senior Manager, Marketing Automation

   Carbon Black

   Apr 2019 — Present · Boston, MA, US

   In my current role, I drive optimal success to move the organization forward using strategic direction and best practices. By transporting marketing operations internally, it allows marketers to run campaigns using a streamlined automation platform. In addition, I oversee marketing technology strategy and resources, a $1M budget for marketing technology platforms, and technical priorities to maximize effectiveness and efficiency. I also direct the full marketing technology stack and related systems, including vendor evaluation, selection, price negotiation, and implementation. Expanded database by 350K entries by tracking and reporting marketing data, developing marketing automation standards, and driving database management strategies. Utilized self-service and hybrid modes to expedite SLAs and campaign execution to form the Center of Excellence. Reduced SLAs from 7-10 days to two hours while enabling marketers to develop and design marketing campaigns as a self-service model. Developed training decks for internal customers with step-by-step instructions for building campaigns, setup procedures, how to work with diverse teams, and features specific to each customer. Educated marketers on technology usage to ensure everyone had a clear understanding of branding processes Increased performance and effectiveness by providing marketers with resources to deliver measurable organizational outcomes. Achieved a 388% increase in conversions from qualified leads and improved bookings by 28% annually by providing visibility from Marketo sales insights. Boosted marketing-qualified leads by 2.5% via effective nurture campaigns. Spearheaded Lead to Cash setup, rollout, and stabilization procedures while leading lifecycle management processes empowering sales velocity reporting. Recognized by the 2020 Adobe Experience Maker Awards in the Closer category.

Education

• American Sentinel College

  Bachelors Science, Information Systems

• Bay Path University

  Master of Science, Leadership and Negotiation