Lisa Lum
- Role
- Director of Digital Marketing, Global Catalogue for Warner Music Group Rhino Entertainment at Warner Music Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Director of Digital Marketing, Global Catalogue for Warner Music Group Rhino Entertainment
Jun 2020 — Present
Establish, maintain and develop strategies for artist voices through all public-facing communications • Work to establish and lead on strategy for audience growth and retention across all artists • Advise on best practices for all social media platforms and creative content creation • Responsible for ensuring artists are hitting their specific social, audience and consumption targets • Own the relationship with management teams as first point of contact for digital marketing of their catalogue • Work to develop other opportunities through CRM, Fan Engagement, and other departments • Implement and maintain individual artist strategies for partner optimization and usage via marketing opportunities on existing social platforms and streaming services (DSPs) • Develop and grow individual artist strategies for partner optimization and usage for new services such as TikTok, Triller, etc. • Oversee relationships with external creative teams and agencies
Education
Loyola Marymount University
Bachelor's degree, Communications
1998 — 2002
Skills
- Online Advertising
- Entertainment
- Content Strategy
- Digital Strategy
- Digital Media
- New Media
- Social Media Marketing
- Music Industry
- Social Networking
- Social Media
- Digital Marketing
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