Lisa Lorefice

Director, Strategic Partnerships & Experiential @Reef Agency

Toronto, ON, CA

I lead Reef’s Partnerships & Experiential division, overseeing high-value sponsorships and experiential campaigns across North America. I develop, pitch and close strategic experiential & brand partnership initiatives and lead full execution through to reporting and optimization.As the primary client lead, I build long-standing, trusted relationships with our clients and partners, offering strategic counsel and delivering programs that connect audience, brand, and cultural relevance.I also oversee the agency’s loyalty and partner marketing programs, ensuring seamless execution and sustained value for both clients and their audiences.Focus Areas- High-value sponsorships & experiential marketing- Strategic brand partnerships & campaign development- Client relationships & consultative leadership- CRM loyalty programs & partner marketing- Cross-functional team oversight (creative, staffing, legal)- Campaign execution, measurement & performance reporting- Partner sourcing, acquisition & optimization