Lisa Althoff Little
AI Search Marketing Executive | Experienced Product Marketing Leader | Driving Innovation, Adoption, and Revenue Growth
- Role
- Product Marketing Manager at Colibri Group
- Location
- North Richland Hills, TX, US
- LinkedIn followers
- 500 followers
About Lisa Althoff Little
Hi, I’m Lisa — a modern marketer powered by curiosity, strategy, and a deep love for connecting people with products that matter.With 18+ years in Search and 4 years in Product Marketing, I’ve built a career at the intersection of data, creativity, and growth. On one side, I’ve led large-scale search marketing transformations across SEO, PPC, and AI-driven optimization — redefining how brands show up in a world shaped by machine learning and human intent. On the other, I’ve scaled product marketing functions from scratch, launched multi-million-dollar GTM initiatives, and built teams that bridge customer insight with product innovation.I thrive where storytelling meets systems thinking — turning complex ideas into clear, compelling strategies that drive adoption, revenue, and delight. Whether it’s shaping go-to-market motion, positioning new products, or guiding teams through the next wave of AI disruption, I bring a blend of analytical depth and creative spark.Always learning, always testing, and always cheering for bold ideas that make an impact.Let’s connect — I love talking shop about search, product marketing, and the future of AI in customer growth.
Experience
Product Marketing Manager
Dec 2025 — Present
Education
Southern Illinois University, Carbondale
Bachelors of Speech Communications, Public Relations and Marketing
2001 — 2005
Skills
- Budget Management
- Analytics
- A/B Testing
- Competitive Analysis
- Landing Page Optimization
- Email Marketing
- Google Webmaster Tools
- Keyword Research
- Local Search
- Google Adwords
- Strategic Analysis
- SEO
- Crm
- Google Analytics
- Digital Marketing
- Social Marketing
- Omniture
- Link Building
- Online Lead Generation
- Display Advertising
- Web Analytics
- Conversion Optimization
- Account Management
- B2b Ecommerce
- Ppc
- Strategic Planning
- Online Advertising
- Training & Development
- Digital Strategy
- Search Advertising
- Web Marketing
- Mobile Marketing
- Doubleclick
- Yahoo Search Marketing
- Media Buying
- Affiliate Marketing
- Microsoft Excel
- Search Engine Technology
- Advertising
- Search
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