Lisa Lima
Global Brand Strategist • Naming & Trademark Aficionado • Project & Event Manager • Brand Licensing Specialist
- Role
- Brand Development Consultant at Xerox
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Lisa Lima
Managing and leveraging such a historical brand has given me experience in virtually all…
Experience
Brand Development Consultant
Aug 2022 — Present
Working with Brand team to help manage strategic brand projects- specifically focusing on brand development and management of innovation businesses to position them for growth and success.
Education
Florida Institute of Technology
BS, Molecular Biology / Genetic Engineering
1984 — 1988
Skills
- Brand Architecture
- Strategic Planning
- Management
- Social Media Marketing
- Corporate Branding
- Multi-Channel Marketing
- Product Launch
- Brand Development
- Trademarks
- Marketing Communications
- Project Management
- Brand Management
- Cross-Functional Team Leadership
- Product Naming
- Product Management
- Marketing Strategy
- Sales
- Graphics
- Integrated Marketing
- Leadership
- Training
- New Business Development
- Strategy
- Advertising
- Art Direction
- Logo Design
- Corporate Identity
- Brand Licensing
- Marketing Management
- Email Marketing
- Product Marketing
- Marketing
- Digital Marketing
- Trade Shows
- Positioning
- Strategic Partnerships
- Competitive Analysis
- Selling
- Creative Direction
- B2b
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