Lisa Lee
Executive Coach for Marketers, Innovators & Change Leaders | Brand & Innovation Strategy Consultant | Leadership Growth, Speaker & Author
- Role
- Founder, Executive Coach and Trainer, Brand and Innovation Specialist at Lila & Company
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Lisa Lee
I am an experienced executive coach, corporate trainer, and brand and innovation…
Experience
Founder, Executive Coach and Trainer, Brand and Innovation Specialist
Oct 2007 — Present · Portland, OR, US
Provide leadership coaching and training for leaders in marketing, branding, innovation and non-profit- Lead the co-creation of positioning and brand strategy for emerging and established brands across a variety of categories, including eco-products, food and beverage, non-profit, digital products and more- Help guide vision development and internal communications strategy for a divisions within companies- Develop innovation concepts for leading consumer brands using insights from core users, extreme consumers, and experts- Lead insight discovery with brand users and/or category users to build and hone brand communications strategy, including focus groups and ethnographies with women and BIPOC communities- Create high-scoring innovation concepts for brands and a pipeline for product innovation and developed long-range innovation concepts as part of white space explorations- Design and implement consumer co-creation workshops with consumers, creatives and experts.
Education
Tufts University
BA, English & Economics
1988 — 1992
Northwestern University - Kellogg School of Management
MBA, Marketing and Strategy
1996 — 1998
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