Lisa Barber
Senior People Leader | Shopper Marketing & Insights Strategy | Consumer & Brand Marketing | Category & Brand Management | Board Member | WSET Level 2
- Role
- Business Transformation Director at Hallmark Cards
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Lisa Barber
Experienced CPG leader driving results across multiple disciplines in a global market. Progressive +20 career at Hallmark spanning across Insights & Analytics, Brand and Shopper Marketing, Global Sales, Assortment Planning, Category Management, and Merchandising. Passionate about understanding consumer needs and connecting strategy and tactics to deliver results that improve their experience. Highly engaged in local board membership and community management.
Experience
Business Transformation Director
Sep 2019 — Present · Kansas City, MO, US
Create business processes and strategies to support Blue Yonder (JDA) Assortment Optimization, Space Planning, Floor Planning, and Planogram Generator tools for over stores and warehouses and individual SKUs
Education
Graceland University
Bachelor of Arts (B.A.)
1988 — 1992
University of Missouri-Kansas City
Master of Business Administration (M.B.A.)
1996 — 1999
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