Lisa Moore
- Role
- Director of Marketing at Tyler Technologies
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Lisa Moore
Marketing leader with +15 years of experience driving lead generation, sales revenue, and…
Experience
Director of Marketing
Oct 2022 — Present
Responsible for marketing Disbursements business unit for government software and technology services provider. • Lead Rapid’s post-acquisition integration into Tyler Payments portfolio, spearheading GTM and cross-sell strategy including marketing and brand evolution in pursuit of goal to become the #1 government payments provider. • Deliver RFP support, leading to a contract with third largest U.S. county to achieve largest sales deal ever for business unit. • Increase outbound lead generation +24%, resulting in +26% marketing qualified leads and +20% sales qualified opportunities. • Pivot thought leadership and content opportunities from a niche audience to a broad, diverse govtech audience.
Education
Westwood College - Denver North
Associate of Applied Science, Graphic Design and Multimedia
Regis University
Bachelor of Science - BS, Marketing
Skills
- Corporate Branding
- Promotions
- Salesforce.com
- Websites
- Online Advertising
- Exacttarget
- Email Marketing
- Crm
- Audience Segmentation
- Pardot
- Marketing
- Photoshop
- Dreamweaver
- Marketing Research
- Brand Management
- Project Management
- Marketing Strategy
- Marketing Communications
- Message Development
- Digital Marketing
- Web Design
- Market Analysis
- Creative Strategy
- Content Development
- Copywriting
- SEO
- Social Media Marketing
- Online Marketing
- Online Lead Generation
- Content Strategy
- Lead Generation
- Advertising Collateral
- Messaging
- Landing Pages
- Powerpoint
- Adobe Creative Suite
- Event Planning
- SEO Copywriting
- Hubspot
- B2b Marketing Strategy
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