Lisa Jacobsen
Strategic Catalog & Marketing Operations Leader | Connecting Data, Systems, and Strategy to Drive Growth
- Role
- Catalog Manager Marketing Operations at CW Bearing USA, Inc.
- Location
- Dixon, IL, US
- LinkedIn followers
- 500 followers
About Lisa Jacobsen
I build the systems that make businesses run. Most organizations don’t have a…
Experience
Catalog Manager Marketing Operations
Feb 2024 — Present
As a key member of the Automotive Aftermarket leadership team, I drive the strategic direction of product data management and digital transformation initiatives across the division. I collaborate with cross-functional teams to align product information and marketing strategies with broader business objectives, optimizing both internal processes and customer-facing digital experiences.• Spearhead data management strategies, elevating product data quality and supporting digital marketing growth. • Lead high-impact website projects that optimize user experience, improve SEO, and drive business growth.• Manage the Order-to-Cash documentation and lead EDI launch, streamlining operations and increasing process efficiency.• Collaborate with external vendors to deliver impactful digital marketing assets, including sell sheets and company overview PDFs.• Direct the development and maintenance of ACES and PIES catalog content, ensuring accuracy and completeness.
Education
Kirkwood Community College
Associate of Science - AS
1991 — 1993
Southern Illinois University
Bachelor of Science
2009 — 2011
Sauk Valley Community College
Associate of Arts
2006 — 2008
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