Lisa Ketelsen
Vice President, Regional Head Tpu Apac Head of Sales & Market Development @科思创
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WORK HISTORY
Vice President, Regional Head Tpu Apac Head of Sales & Market Development @科思创
HK
Reported to: Head of Business Entity TPU, member of BE Leadership Team• Responsibility for newly established business entity TPU with P&L of >$240m (ca. 60% of global TPU business),~400 employees.• Leading Sales & Market Dev, Business Dev, Application Dev, R&D and regional representation for production sites in APAC (China, Japan, Taiwan, India, Vietnam, etc.).• Developed and implemented APAC growth strategy, boosting revenue in APAC by +6% YoY and +15% YoY in strategic growth markets, expanding exports by 40%.• Prepared downstream M&A process in China & Vietnam to broaden portfolio.• Launched 4 strategic partnerships in key segments, contributing to 25% of new business pipeline, achieving 3x improvement in profit margins in key segment.• Deployed Regional Sales plan, Marketing plan, implemented Account Management roles and professionalized Innovation pipeline process in APAC.
EDUCATION
NIMBAS, Bradford - Graduate School of Management (GB)
MBA
Harvard Business School
International Competitiveness
Stifinder
Authentic Leadership
University of Applied Sciences, Essen, Germany
Diplom-Kauffrau, General Marketing, Corporate Communications, Project Management, Sales & Distribution Management
TBS Education
Financial Risk Management in European Banking
SKILLS
ABOUT LISA KETELSEN
I am passionate about working in a fast paced environment that is surrounded with people with a go getter attitude. I love building external partnerships, they give you a reality check!What I bring to the table- An entrepreneurial mindset backed up by organizational and leadership skills in a global corporate environment - Global and regional P&L responsibility- Proven experience as CEO for a start-up within a corporate structure, developing strategies and implementing visions, building partnerships- Experience in further managerial positions such as sales & marketing, procurement, finance- Track record of effectively delivering results in very fast-moving environment- Demonstrated analytical skills and ability to develop B2B strategy, business plans, market insights and analyse effectiveness and ROI- Presentation skills, ability to influence wide audience and to work effectively across functions and geographies- Strong written and oral communication skills, fluency in German, English, Portuguese, Spanish and a sound French
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