Lisa Kay
Marketing Manager at Findley | Helping companies align HR strategy with organizational objectives
- Role
- Marketing Manager at Findley Acquired By Usi
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Lisa Kay
If you are a human resource, financial, procurement or employee communications…
Experience
Marketing Manager
Aug 2011 — Present · Cleveland/Akron, OH, US
I educate and market to current and prospective clients about trending human resource, health and retirement benefits, compensation, and change management opportunities. My role includes positioning Findley consulting services to the right target audience and at the right time which includes integrating multiple marketing tactics for campaigns and ongoing touch points to nurture relationships. Through channels such as e-mail, mail, events, and social media, I combine the right mix of marketing assets (articles, infographics, webinar recordings, seminar presentations, surveys, video clips and more) to generate leads for new business. I maintain our firm’s website, the hub of all marketing, and am a firm believer in LinkedIn as a marketing and business development tool for our team.
Education
Miami University
Bachelor of Science (B.S.), Marketing
1981 — 1985
Skills
- Public Relations
- Lead Generation
- Strategic Communications
- Corporate Communications
- Budgets
- Coaching
- Team Building
- Social Media
- Project Management
- Crm
- Internal Communications
- Change Management
- Direct Marketing
- Event Management
- Business Planning
- Strategy
- Marketing Strategy
- Advertising
- Social Media Marketing
- Leadership
- Business Development
- New Business Development
- Integrated Marketing
- Marketing Communications
- Email Marketing
- Market Research
- Strategic Planning
- Marketing
- Budgeting
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