Lisa Walker
Head of Media & Sponsorship @Vodafone
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WORK HISTORY
Head of Media & Sponsorship @Vodafone
At Vodafone, I am responsible for managing and optimising a media and sponsorship budget of £100m. Vodafone is on the ascendancy in the UK. It is my role, to ensure that our media and sponsorship investment builds long term value in the brand, whilst also converting consumers in the market for a mobile phone or broadband service. Areas of focus include communications strategy, media planning and strategy, sponsorship negotiation and evaluation, digital media and performance, social media strategy and activation, digital technology (tech stack) management and media measurement and trading. Most recently, I have led in-housing of digital media and negotiated and lead sponsoring the British and Irish Lions, Wimbledon, BST, Welsh Rugby Union and Glastonbury.
EDUCATION
HSB Hochschule Bremen – City University of Applied Sciences
Bachelor's degree, Business, Management, Marketing, and Related Support Services
Leeds Beckett University
European Business Management & Finance
SKILLS
ABOUT LISA WALKER
I am a senior marketing and communications professional and my passion lies in building…
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