Lisa Larson
I connect institutional insight with mission-driven strategy—leading sustainable membership growth, community engagement, and impact at Lyrasis, a non-profit serving Libraries, Archives & Museums.
- Role
- Senior Director of Membership Development & Outreach at Lyrasis
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
Experience
Senior Director of Membership Development & Outreach
Sep 2014 — Present · Miami, TX, US
Lyrasis is a non-profit membership sustained technology organization that partners with libraries, archives, museums and other cultural heritage organizations to create impacts in areas of access and information management through scale, open source technologies and leadership. LYRASIS catalyzes and enables equitable access to the world’s knowledge and cultural heritage. Lyrasis is created by librarians and cultural heritage professionals for the advancement of their organizations. With a collective history that dates back to 1936, Lyrasis continues its mission of supporting information professionals by offering collaboration, creative solutions and leadership for libraries, archives and museums while providing increased savings opportunities.I am a leader, a collaborator and a supporter with 15+ years of academic publishing sales and 9 years of non-profit leadership. I lead and set market strategy for Impact: Sustainability, Growth, Revenue, Reinvestment, Scale• Lead Global Outreach teams: drive growth, engagement, generate revenue, create communities of interest- Regional and Global teams who work with Libraries, Archives and Museums geographically- Program focused Outreach teams who work with specific Open technology services• Manage strategy, budgets and execution of the Lyrasis Membership program• Drive Digital Transformation projects / Operations.• Member of the Lyrasis Sr. Management team.
Education
University of South Florida
Library and Information Science
2003 — 2003
Florida Atlantic University
Bachelor of Arts (B.A.), Communication and Media Studies
1989 — 1991
Skills
- Strategic Planning
- B2b
- Budgeting & Forecasting
- Marketing Strategy
- Strategic Partnerships
- Library Services
- New Business Development
- Business Development
- Microsoft Dynamics Crm
- Business-to-Business (B2b)
- Libraries
- Strategy
- Open Source Platforms
- Sales
- Library
- Academic Libraries
- Publishing
- Team Building
- Ebooks
- Leadership
- Salesforce.com
- Customer Relationship Management (Crm)
- Library Science
- Crm
- P&L and Sales Budgets
- Proposal Writing
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