Lisa Grissom

Co-creator & Chief Fest Designer @Tall City Blues Fest

Midland, TX, US

As the Chief Fest Designer for Tall City Blues Fest, I hold the creative reins, orchestrating every facet of the festival ambience, logistics, and the overall attendee experience. My role is a tapestry of innovation, attention to detail and strategic execution, where I meticulously plan and design the festival layout, stage settings, and thematic elements that define the festival\'s unique brand.My skill set encompasses team coordination, overseeing talent curation, cultivating sponsor relationships, directing creative and managing the seamless integration of technology to enhance the ticket buying experience. I work closely with performers, production teams and stakeholders to ensure that each aspect of the festival reflects the soul of blues music while meeting the highest standards of excellence.I take pride in my ability to anticipate industry trends and audience preferences, translating them into memorable experiences that resonate on both an emotional and sensory level. Under my leadership, the Tall City Blues Fest has become synonymous with innovation, earning a reputation for not just showcasing award-winning music, but for creating an immersive cultural phenomenon that honors the legacy of the blues and celebrates its future.

UNM Anderson School of Management

Bachelor of Business Administration, Accounting