Lisa J. Crotty

About Lisa J. Crotty

Providing actionable analytics and data insights.Focusing on increasing conversions and revenue while decreasing cost of customer acquisition.

Experience

1. Senior Manager - Digital Bi and Optimisation

   Cover-More

   Dec 2022 — Present

   Successfully transitioned 40 ecommerce sites to GA4 using Google Tag Manager (GTM).Updating reporting in GA4 to incorporate new custom dimensions.Managing remote data analysts to deliver actionable reporting, insights, and test recommendations.Creating \"Data Boot Camp\" video series to improve onboarding and ramp-up of new team members.Running \"How to Identify Optimisation Opportunities\" workshops for digital managers.Coordinating with data engineering and infrastructure teams to ensure timely deliver of data, identify and resolve data flow issues and create global strategy.Developing ongoing testing strategy of continuous, incremental improvement and applied learnings across global markets.

Education

• SUNY Empire State College

  B.A., Social Policy

• American University

  Organizational Leadership

  2020

• Virginia Tech

  M.S., Science & Technology Studies

  2021

Skills

• Web 2.0
• Analytics
• Sem
• Search Engine Optimization (SEO)
• Storytelling
• Mobile Devices
• Writing
• Cms
• Search Engine Marketing (Sem)
• Tableau
• Google Adwords
• Web Analytics
• User Experience
• Content Strategy
• Information Architecture
• E-Commerce
• Social Media
• Data Presentation
• Team Leadership
• Email Marketing
• Visual Analytics
• Team Building
• Management
• Training Delivery
• Google Analytics
• Team Management
• Social Media Marketing
• Mobile
• Marketing
• Web Development
• SEO