Lisa Huggins
Strategic Marketing, Branding and Business Leader
- Role
- Senior Vice President, Managing Director at Mower Agency
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Lisa Huggins
Seasoned integrated marketing, advertising and branding professional with broad…
Experience
Senior Vice President, Managing Director
Jan 2002 — Present
As managing director of the Atlanta office, I am responsible for providing leadership, strategic guidance, staff development, and client service for signature accounts resulting in brand building creative solutions that drive growth for our clients. Responsibilities also include operational leadership, financial stewardship, management and business development of the Atlanta office.Responsible for spearheading the early development and rollout of the agency\'s various marketing and new business development strategies, protocols and processes across our network of nine offices which has led to year-over-year improvements in topline growth. Brand experience includes ABB, Arthritis Foundation, DS Services, Carestream Dental, Kodak, FedEx, Purchasing Power, PGi, InterContinental Hotels Group (IHG), Vendormate, Wayne (a GE company), ClosetMaid and more.
Skills
- Customer Insight
- B2b
- Lead Generation
- Outdoor Advertising
- Marketing
- Cross-Functional Team Leadership
- Online Advertising
- Digital Strategy
- Creative Direction
- Media Buying
- Strategic Planning
- Content Strategy
- Brand Awareness
- Social Media
- Business Development
- Interactive Marketing
- Account Management
- Direct Marketing
- Digital Media
- Integrated Marketing
- Interactive Advertising
- Sem
- Strategy
- Social Media Marketing
- Direct Mail
- Media Planning
- Brand Management
- Advertising
- Copywriting
- Management
- Online Marketing
- Relationship Marketing
- Branding & Identity
- Crm
- Business-to-Business (B2b)
- Digital Marketing
- Email Marketing
- Multi-Channel Marketing
- Brand Development
- Marketing Communications
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