Lisa Horwich

Managing Partner Research Principal @Pallas Research Associates, Llc

Seattle, WA, US

As a seasoned market researcher, I help technology companies understand their customers with targeted qualitative methods including interviews (expert, in-depth), focus groups (primarily at user conferences), and online discussion boards. My specialty is speaking with C-suite technology decision-makers as well as solution architects, developers and information security professionals.My area of specialty is B2B technology, including cybersecurity and data protection, cloud infrastructure, artificial intelligence and machine learning, augmented and virtual reality, as well as satellite communications.• Ongoing partnership with award-winning strategic consulting firm to conduct in-depth interviews for their enterprise software clients. Notable projects include: pricing research for a new offering, message testing for an expanded product line, security thought leadership white paper follow up interviews, and buyer journey exploration.• Conduct follow-up interviews for an annual brand tracking study among IT Decision Makers for a full-service custom market research and strategy firm.• Furnish qualitative expertise for a leading marketing strategy and analytics consultancy.

University of Washington, Michael G. Foster School of Business

MBA

Rochester Institute of Technology

M.S.

California Polytechnic State University-San Luis Obispo

Bachelor of Science