Lisa Hoo

About Lisa Hoo

A brand management professional delivering results in the consumer packaged goods industry (over the counter drugs) and the hospitality industry. Responsibilities include leveraging consumer insights to uncover growth opportunities, leading the brand review process and brand plan presentations, developing advertising creative, managing brand budgets (P&L), launching new product and claim innovation, monthly forecasting, and analytical reporting. Interested in driving consumer and customer strategies to achieve growth results. Experience in both Regional and Global roles.Specialties: Storyteller with an analytical background. A proficient user of Nielsen WorkStation Plus and MS Office (Word, Excel PowerPoint, Outlook) as well as a savvy Internet researcher and beginner learner of social media practices.

Experience

1. Sr Marketing Manager

   GoTo Foods

   Dec 2020 — Present

Education

• University of Toronto

  Bachelor of Commerce (B.Com.), Commerce

  1999 — 2003

• Ivey Business School at Western University

  Master of Business Administration (M.B.A.)

  2006 — 2007

Skills

• Brand Management
• Customer Insight
• Marketing Strategy
• Management
• Cross-Functional Team Leadership
• Market Research
• Competitive Analysis
• Fmcg
• Forecasting
• Advertising
• Analytics
• Shopper Marketing
• Marketing
• Project Management
• Managing Agency Relationships
• Consumer Products
• Consumer Behavior
• Consumer Insight
• Consumer Marketing
• Consumer Goods
• Consumer Healthcare
• Strategy
• Teamwork
• Customer Experience
• Strategic Planning
• Leadership
• Marketing Management
• Business Strategy
• Market Analysis