Lisa Hirst Carnes

About Lisa Hirst Carnes

Certifications:IDEO: Insights for InnovationHow to Manage a Remote TeamCertified Google Partner - Google Analytics & AdsHubspot Inbound CertificationSpecialties: Digital Strategy, Audience Development, Marketing Automation, Lead Generation, Content Marketing, Search Marketing including Search Engine Optimization (SEO), LLM Optimization, Search Engine Marketing (SEM), Analytics and Reporting.I’ve been immersed in Search Marketing for over two decades, watching the industry evolve in fascinating and unexpected ways. It’s been an incredible ride, and it just keeps getting more interesting!My journey into web development began in 1995 when the company I worked for wanted to build its first website. Since I had connections with programmers and was fascinated by the potential of the Internet, I was handed the project. I dove in headfirst, learning HTML, SEO techniques, basic programming, and even analytics tools like WebTrends to measure performance, well before Google Analytics existed.In 1997, I co-founded ArcStone, a full-service, B Corp Certified digital agency based in Minneapolis. Our team combines creativity and technology to help mission-driven organizations grow through thoughtful design, smart marketing, and ethical use of data and AI.I thrive in the digital marketing space, where strategy meets creativity. My expertise includes marketing strategy, search marketing, social media strategy, audience development, content marketing, SEO, accessibility, marketing automation, and lead generation.These days, I’m particularly excited about how LLM optimization and the ethical use of AI are reshaping how we approach digital strategy and communication. At ArcStone, we focus on leveraging these tools responsibly, always with transparency, equity, and accessibility at the forefront.Want to stay ahead in the ever-evolving world of digital marketing? Visit arcstone.com and subscribe to our newsletter for the latest news, trends, how-tos, and events.

Experience

1. Chief Executive Officer

   Arcstone

   Sep 2024 — Present

Education

• University of Minnesota

  BA, Cultural Anthropology

  1987 — 1991

Skills

• Web Development
• SEO
• Social Media Marketing
• Google Webmaster Tools
• Brand Development
• Sem
• Web Analytics
• Web 2.0
• Copywriting
• Web Design
• Internet Marketing
• Business Development
• User Experience
• Marketing Strategy
• Musicianship
• Blogging
• Google Analytics
• Ppc
• Social Media
• Musicians
• Analytics
• Online Marketing
• Web Marketing