Lisa Hildebrandt Runquist

About Lisa Hildebrandt Runquist

I partner with organizations and executive teams to define their brand promise, what they stand for, and how they differentiate and navigate the moments that matter most. Because in a landscape shaped by constant change, fractured media and rising stakeholder expectations, everyone has a platform and perception moves faster than fact. The organizations that lead are those that communicate with intention and build trust before it’s tested. As VP and Head of Strategy at A.wordsmith, I lead the development of master narratives, corporate positioning and integrated communications strategies that strengthen reputation, align stakeholders and guide organizations through growth, change and risk. Over the course of my career, I’ve advised global brands on corporate communications, internal engagement, crisis and issues management, and brand positioning. I thrive in complex, high-stakes environments where judgment is the differentiator and communications shapes strategy. My perspectives have been featured in Adweek, PR News and HR Executive, focused on the evolving role of communications as a force shaping strategy, culture and leadership.

Experience

1. Vice President and Head of Strategy

   A.Wordsmith

   Apr 2021 — Present

   Lead firm-wide strategy, shaping high-impact communications programs for global brands across corporate, brand and executive communicationsAdvise C-suite leaders on master narrative development, positioning and reputation strategyArchitect integrated campaigns spanning corporate storytelling, internal communications, media strategy and thought leadershipGuide organizations through high-stakes moments, including crisis and issues management, with a focus on clarity, alignment and trustTranslate business priorities into communications strategies that drive engagement, influence perception and support growth

Education

• Washington State University

  Bachelor of Arts, Communications/Public Relations

  2002 — 2006

Skills

• Event Planning
• Publicity
• Social Networking
• Press Releases
• Online Marketing
• Content Development
• Digital Strategy
• Crisis Communications
• Copywriting
• Social Media
• Strategic Communications
• Integrated Marketing
• Marketing Communications
• Marketing
• Public Relations
• Internal Communications
• Media Relations
• Corporate Communications
• Editorial