Lisa Fritts
Strategy + Sunshine
- Role
- VP, Brand Strategy at Klick
- Location
- Morristown, NJ, US
- LinkedIn followers
- 500 followers
About Lisa Fritts
Enthusiastic, experienced marketer who is smart, creative, and eager to help. With a unique background that blends the best talents of Account Services and Strategic Planning skills. Capable of taking leading brands on a path from: insights to opportunities and business implications; to big ideas and interesting concepts; to fully detailed programs and actual execution. Passionate about trends, sharing new insights, and fresh ideas that impact businesses. An excellent presenter and storyteller. A productive brainstorm leader and participant. Terrific at writing and bringing ideas to life. Terribly curious about emerging media; active in digital spaces making sure to experience it hands-on. And all done with a good sense of humor!
Experience
VP, Brand Strategy
Apr 2021 — Present
Education
Penn State University
Bachelor of the Arts, Communications (Broadcast/Cable)
1986 — 1990
Skills
- Research
- Integrated Marketing
- Ideation
- Market Planning
- Consumer Insights
- Storytelling
- Content Development
- Cpg Industry
- Promotions
- B2b
- Presenting to Clients
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