Lisa Herrmann

About Lisa Herrmann

With over 25 years of expertise in strategic planning and marketing, I have a proven track record of advancing business growth and enhancing brand presence across retail, dining, and entertainment sectors, spanning both luxury and mass markets. My holistic approach integrates business strategy with innovative marketing solutions, resulting in sustainable success and measurable outcomes.I specialize in crafting and executing comprehensive strategies that blend brand storytelling, customer engagement, and data-driven insights. By aligning marketing efforts with overarching business objectives, I have successfully driven brand visibility, audience growth, and revenue generation. My experience includes curating high-impact campaigns, fostering strategic partnerships, and delivering unique customer experiences that differentiate brands in competitive landscapes.In the luxury market, I’ve collaborated with global luxury brands to attract new audiences and create exclusive, curated experiences that elevate brand positioning. My work in dining and entertainment includes launching new concepts, amplifying awareness, and developing signature programs that capture customer interest and loyalty. Additionally, I have worked with over mass-market retail brands entering new markets and developing long-term strategies to maintain customer engagement and competitive differentiation.I have extensive experience in partnership marketing, collaborating with diverse brands to drive mutual growth and enhance customer engagement. By aligning business objectives and creating co-branded campaigns, experiential activations, and exclusive events, I have successfully elevated brand visibility and delivered measurable results. My approach focuses on creating innovative strategies that foster meaningful connections between brands and consumers, generate sales, and strengthen brand equity for all partners involved.A strategic and creative leader, I thrive on identifying new opportunities, building strong partnerships, and developing integrated solutions that propel brands forward and deliver lasting impact.

Experience

1. Executive Vice President

   Axiom Communications

   Apr 2025 — Present

Education

• Seton Hall University

  BA, Communications/Business

Skills

• Restaurants
• Marketing Strategy
• Email Marketing
• Social Media
• Hospitality
• Strategy
• Social Media Marketing
• Digital Marketing
• Relationship Marketing
• Integrated Marketing
• Event Management
• Marketing Communications