Lisa Hatfield
Food Writer + Media Publisher at Delicious Table | Culinary Content Creator | Brand Collaborations | Digital Marketing | Social Media Influencer
- Role
- Founder at Delicious Table
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Lisa Hatfield
I create original culinary content and promote brands with over 150k monthly engaged…
Experience
Founder
Apr 2015 — Present · Orange County, CA, US
Lisa Hatfield is the founder and content creator for Delicious Table, a food and lifestyle brand website Table cooking and recipe website launched in 2015 by Lisa Torres has become an global web presence with over followers reaching millions of readers. Lisa directly manages all marketing channels: website marketing and development, content creation, search engine optimization, photo/video production, social media, and email marketing. In 2020 drove web traffic in 12 months with 1.5M page views and 1M new users securing lucrative advertising contracts with Mediavine and AdThrive advertising agenciesOriginal content creator and collaborator featured on Yahoo, Woman’s Day, MSN, women.com, BuzzFeed, Chowhound, FeedFeed, and Parade Magazine. Secured multiple paid client sponsored brand partnerships: Mambo Sprouts, Melissa’s Produce, Big Green Egg, and Chosen Foods among many others“While working in the high-tech industry for most of my career, my cooking passion took hold. After long days on the road traveling and eating out, I began to relax by cooking at home. Over those years, I made cherished family recipes, tried new dishes, and developed my own kitchen creations. Sharing my ridiculous recipe collection (literally thousands) online was reason alone to start create Delicious Table. But there is more to the story. Come join the fun, and follow along with our community of food fans. Delicious Table started with a promise on a girls weekend, and who knows where the fun will take us next?\"
Skills
- Recipe Testing
- Strategic Planning
- Business Development
- Digital Marketing
- Food Photography
- Food Writing
- Strategy
- Customer Service
- Entrepreneurship
- Recipe Development
- Management
- Marketing
- Contract Negotiation
- Selling
- Start-Ups
- Website Development
- Sales
- Customer Satisfaction
- New Business Development
- Negotiation
- Blogging
- Strategic Partnerships
- Program Coordination
- Cross-Functional Team Leadership
- Personal Appearances
- Marketing Strategy
- Social Media Communications
- Public Speaking
- Cooking
- Sales Management
- Leadership
- Food Styling
- Food Videos
- Social Media
- Brand Ambassadorship
- Social Networking
- Passionate About Work
- Social Media Marketing
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