Lisa Harrison

About Lisa Harrison

Lisa Harrison is an experienced marketing professional with a strong focus on both the strategic development and practical implementation of marketing initiatives. Her core areas of expertise include crafting effective marketing strategies, providing strong team leadership, successfully managing various events, and ensuring seamless project coordination. Furthermore, Lisa consistently demonstrates superior time management, organizational prowess, and sharp analytical skills in her approach to marketing challenges and opportunities.

Experience

1. Owner and CEO

   Modified Marketing

   Apr 2025 — Present

   Modified Marketing solves for specific marketing needs by providing clients with comprehensive marketing solutions, from strategic planning to hands-on implementation, ensuring tangible and impactful results. Adapting and optimizing current marketing strategies to increase results in an ever-evolving market. Assisting with strategizing, implementing, and training to support new marketing plans.

Education

• Western Michigan University

  Bachelor of Business Administration, Marketing, Psychology

  2001 — 2005

• Saint Leo University

  Master of Business Administration - MBA, Business Administration and Management, General

  2016 — 2018

Skills

• Leadership
• Social Media
• Guerrilla Marketing
• Newsletters
• Field Marketing
• Creative Services
• SEO
• Creative Writing
• Advertising
• Product Marketing
• Social Networking
• Brand Awareness
• Marketing Strategy
• Marketing Communications
• Facebook
• Online Advertising
• Event Planning
• Graphic Design
• Account Management
• Marketing Management
• Salesforce.com
• Copywriting
• Email Marketing
• Trade Shows
• Public Relations
• Social Media Marketing
• Creative Problem Solving
• Event Management
• Wordpress
• Microsoft Office
• Sales
• E-Commerce
• Marketing
• Online Marketing
• Adobe Creative Suite
• Customer Service
• Integrated Marketing
• Digital Marketing
• Relationship Marketing
• Brand Development