Lisa G. Schmidt
Customer-obsessed executive skilled in obtaining and distilling diverse data into executable insights
- Role
- Senior Risk Manager at Truist
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Lisa G. Schmidt
Customer-obsessed, self-motivated executive with experience in research partner, advertising agency, and client-side work. Skilled in obtaining and distilling diverse, complex data into comprehensive, executable insights. Expertise in RFP, vendor selection, contract negotiation, vendor oversight and budget management. Proven ability to successfully manage & motivate teams and persuade executive action. Track record of identifying enhancement opportunities & areas of risk, collaborating across teams for solutions, and monitoring impact as a result of recommendations. Dynamic speaker able to engage small & large audiences across executives and entry-level colleagues. Specialties: Questionnaire design, sampling strategy development, research project design (telephone/mail/online surveys, computer-assisted conjoint design, discrete choice, focus group, and one-on-one interviewing), benchmarking, competitive intelligence, vendor selection, negotiation, and analysis. Proficient in survey, text analysis and repository software including: Qualtrics, Confirmit, Clarabridge, and Bloomfire
Experience
Senior Risk Manager
Jan 2024 — Present · Charlotte, NC, US
Education
Virginia Commonwealth University
BS, Mass Communications - Advertising
1981 — 1983
The University of North Carolina at Chapel Hill
MBA, Marketing
1987 — 1989
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