Lisa Gaston
Director of Events @Scale Venture Partners
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WORK HISTORY
Director of Events @Scale Venture Partners
Oversee the Firm’s global event strategy to help strengthen our brand in the marketplace so we stay relevant in the eyes of founders, c-suites and investors.Identified and implemented an event management system to help measure event success Oversee our events budget and manage our FY event marketing planningUse data analytics to optimize program performance and follow up opportunities to demonstrate event ROIIdentify sponsorship opportunities to help increase company’s visibility in key sectorsManage event logistics & production from end-to-end for our annual GTM summitWork closely with GTM stakeholders to ensure event alignment for a timely executionBuilt scalable marketing programs and processes and managed several programs simultaneouslyDevelop co-marketing programs with our portfolio partners that drive measurable pipeline impact
EDUCATION
Academy of Art University
Fashion Show Planning
University of Michigan
Bachelor's degree, Organizational Studies
SKILLS
ABOUT LISA GASTON
Accomplished event marketing leader with 15+ years of strategic global event marketing…
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