Lisa Forlenza
Marketing Director | Digital Marketing and Communications | Omni-channel Marketing Strategy | Customer Engagement Strategy
- Role
- Director, Marketing Strategy & Growth at SCANA Energy
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Lisa Forlenza
As a metrics-driven Marketing Director I have led the successful launch and continued development of several digital channels including B2C and B2B email marketing programs and live chat. I design seamless, integrated, and personalized customer journeys through omni-channel marketing strategies. Throughout my marketing career, I have held roles of increasing responsibility and I consistently exceed annual revenue and customer satisfaction goals. I also have superior communication skills and a passion for building and managing high-performing marketing teams.
Experience
Director, Marketing Strategy & Growth
Apr 2025 — Present
Education
Dickinson College
Bachelor of Arts (B.A.)
Winthrop University
Master of Arts (M.A.)
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