Lisa Finnell
Director, Experience Design @American Tire Distributors
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WORK HISTORY
Director, Experience Design @American Tire Distributors
Identify key customer insights, implement design thinking methodologies to solve customer pain points, and partner with cross-functional stakeholders to execute solutions. Manage end-to-end projects, from conception to delivery, producing actionable artifacts and driving customer-focused improvements.Highlights of accomplishments in this role include- Built a team, strategy, process, and roadmap to elevate customer experience maturity, leading a customer-centric transformation after a year-long leadership gap- Steered the successful launch of a Customer Experience initiative, allowing customers to cancel orders before shipping, resulting in $2M in cost savings and reducing monthly returns by 10%.
EDUCATION
Wake Forest University School of Business
Master of Business Administration (MBA), Marketing, Entrepreneurship
The University of North Carolina at Chapel Hill
Bachelor of Science, Public Health
University of North Carolina at Charlotte
Certificate in Event Planning, Event Management
ABOUT LISA FINNELL
Experienced at breaking issues and problems into ideas, identifying connections between them and uncovering possibilities. Embraces complexity by rearranging mass amounts of information into workable themes. Drives transformational change by identifying opportunities to improve key performance indicators and existing routines. Combine strategic and tactical thinking to deliver exceptional value.
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