Lisa Fernow
Innovation and Growth Catalyst | Global Marketing | Consumer Insights | Mystery Author
- Role
- President at Fernow Consulting
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Lisa Fernow
INNOVATION AND GROWTH CATALYST I love to crack the code on problems that most…
Experience
President
Jan 2000 — Present · Seattle, WA, US
Founded Fernow Consulting to help entrepreneurs, enterprises and visionary non-profits innovate and grow more successfully. https://fernowconsulting.comRepresentative clients over the years include Athena Partners (bottled water social venture acquired by DS Waters), Celebrity Cruises, Cornell Johnson School of Business, General Mills, King County Library System, Medify (Voyager Capital - backed start-up acquired by Alliance Health Networks), Microsoft, Nordstrom, Sara Lee, ShipRush (SaaS company acquired by Descartes Systems Group), Starbucks, Sylvan Learning Centers, Syndio (pay equity SaaS), T-Mobile, Urban Worm and others.Client engagements vary but typically involve helping them successfully innovate, accelerate growth, or address a complex strategic issue. Most recently I have been consulting to Microsoft’s Education, Media & Entertainment, and Sustainability teams.
Skills
- Global Marketing
- Analytics
- Strategy
- Storytelling
- Business Strategy
- Leadership
- Marketing
- Product Management
- Product Development
- Multi-Channel Marketing
- Entrepreneurship
- Creative Writing
- Integrated Marketing
- Market Research
- Market Planning
- Marketing Research
- Consumer Products
- Competitive Analysis
- Customer Experience
- Start-Ups
- Management
- Customer Insight
- Marketing Management
- Market Analysis
- Strategic Planning
- Business Planning
- Brand Development
- Segmentation
- Product Marketing
- Marketing Strategy
- Consumer Behaviour
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