Lisa F.
Senior Market Research & Insights Manager
- Role
- Senior Market Research & Insights Manager at IMEG
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Lisa F.
Solutions incubator. Entrepreneur. Out of box thinker, innovative, analytical, high ability to influence others with excellent written and verbal communication skills. Business Development professional with high sense of urgency and drive for implementation. Results oriented, customer focused individual who knows how to find & synthesize the right kind of data to deliver actionable insights/results. Career Experience Summary 30 years of sales, project management, training, marketing, business development, lean process improvement value stream / work process improvement and training as well as 5 time entrepreneur Education & Certifications Southern Methodist University, BBA, May 1986Major: Marketing/SalesEmphasis: Accounting Certified, Lean Six Sigma Master Blackbelt, Jan 2019Certified, Lean Six Sigma Blackbelt, November 2013Certified, Lean Six Sigma Greenbelt, May 2002Still hold my Lifetime SPHR Certification, SHRM and am a certified Financial Retirement Planner since 2006. Have completed but not updated my Series 65 Broker\'s License as well and have written several books on personal finance and human resources.Proficient in Spanish; basic level of verbal proficiency in Italian and German
Experience
Senior Market Research & Insights Manager
Jan 2026 — Present
Education
Southern Methodist University
Bachelor of Business Administration (BBA)
1982 — 1986
Skills
- Lead Generation
- Entrepreneurship
- Strategic Partnerships
- Instructor-Led Training
- New Business Development
- Product Marketing
- Interactive Marketing
- Web Marketing
- Project Management
- Management
- Thought Leadership
- Digital Strategy
- Social Media Marketing
- Sem
- Multi-Channel Marketing
- Marketing Communications
- Crm
- Cross-Functional Team Leadership
- Marketing Strategy
- Integrated Marketing
- Ppc
- Mobile Marketing
- Process Improvement
- Marketing Management
- Product Development
- Email Marketing
- B2b Marketing
- Competitive Analysis
- Marketing
- Six Sigma
- Business Development
- Digital Marketing
- Business Process Improvement
- Consulting
- Strategy
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