Lisa Berry
Senior Brand Strategist, INNOCEAN USA | Adjunct Professor, Chapman University, Dodge College of Film and Media Arts
- Role
- Sr Brand Strategist - Hyundai at INNOCEAN USA
- Location
- Huntington Beach, CA, US
- LinkedIn followers
- 500 followers
About Lisa Berry
Marketing strategist passionate about leveraging consumer insights for strategic planning and creative direction. Experienced in end-to-end product launch communication strategies as both a Marketing Research Manager and Advertising Manager. Currently, as an agency-side Brand Strategist for a major automotive account, I drive messaging strategy and creative assessments across platforms. Known for blending analytical and creative skills to boost business growth and brand strength.
Experience
Sr Brand Strategist - Hyundai
Jan 2023 — Present · CA, US
Please reach out for my current CV.Strategic development of tv, radio, social and local sponsorships. Write creative briefs, brief creative teams, concept approvals, performance measurement and annual GTM strategic planning. Extensive quant and qual research experience.
Education
New York Institute of Technology
BA, Marketing
Skills
- Automotive
- Quantitative Research
- Marketing Research
- Presentation Skills
- Market Research
- Production Planning
- Newsletter Production
- Staff Management
- B2c Marketing
- Brand Positioning Strategies
- Instructional Design
- Managing Agency Relationships
- Strategic Communications
- Spreadsheets
- Market Analysis
- Product Launch
- Brochure Production
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Development of Promotional Materials
- Collateral
- Project Planning
- Interactive Marketing
- Account Management
- Budget Management
- Marketing
- Strategy
- Customer Insight
- Product Development
- B2b Marketing
- Brochures
- Marketing Communications
- Microsoft Excel
- Advertising
- Qualitative Research
- Sales Process
- Data Visualization
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.