Lisa Fasana
EVP, Client Services at Fusion92 * Passionate Brand Builder, Innovative Strategist, Mindful Leader.
- Role
- EVP, Client Services at Fusion92
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Lisa Fasana
Passionate brand builder with 20 years of success transforming organizations and teams. Thought leader focused on driving strategic client relationships, greater profitability and smarter partnerships. Thrives on turning insights to action and changing consumer behavior to make a positive impact on our world. Builds a culture of curiosity and mindfulness that drives innovation and strategic thinking. Leads high-performing teams in the development of insight-led creative strategies and solutions to solve client business challenges. Expertise leading integrated brand and marketing strategy for companies and clients across CPG, Retail, F&B, Telecom, Health & Wellness and more. Key clients include Procter & Gamble, The Clorox Company, Kraft-Heinz, Verizon, Bridgestone, and Univision. Specialties: Brand Strategy, Integrated Marketing, New Business, Strategic Planning, Digital Transformation, Change Management, Marketing Transformation, ROI Modeling, Shopper/Retail Strategy, Digital/eCommerce, Omnichannel Strategy, Promotional Planning, Experiential Marketing, Local Market Activation, New Product Launch, GTM Strategy, Design Thinking, Culture/Vision Development, Team Leadership, Talent Development, PE Reporting, Agency and Executive Team Leadership. Core skills include business growth through trusted client relationships, P&L management, leadership, team management and employee development. As a marketer, I use our collective brand voice for good. I want to do work for brands, clients and partners who desire to make a difference. It is our responsibility to put positive messages into the world to drive positive change.
Experience
EVP, Client Services
Mar 2023 — Present
Oversee the successful performance of the firm’s client services team and client engagement across a broad portfolio of business that includes leading brands in growth-oriented executions across health, financial services, technology, travel and entertainment, retail, eCommerce, automotive, QSR and more.
Education
Miami University
MMBA
Miami University
BS, Major: Marketing, Minor: Arts Administration
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