Lisa Erdner
Growth Marketing | Demand Generation | Pipeline Driven Marketing | Healthcare | SaaS | B2B | AI Tech | Manufacturing
- Role
- Director of Marketing at eHealth Technologies
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Lisa Erdner
B2B Marketing | SaaS | Healthcare | MaufacturingDemand Generation | Strategic Planning | Budget ManagementMarket Segmentation | Persona Development | PositioningCRM: Salesforce.com | HubSpotMarketing Automation: Pardot | Marketo | HubSpot
Experience
Director of Marketing
Jul 2025 — Present · Pittsburgh, PA, US
eHealth Technologies delivers AI-based interoperability solutions that provide timely, organized, clinically relevant, specialty-specific medical records.Lead the overall brand and demand generation strategy, focused on building qualified pipeline and accelerating revenue growth among large hospital and health systems, as well as life sciences, and care coordination organizations. Building an annual marketing pipeline coverage model, I have built and executed campaigns to support goals derived from the model. Tactics include webinars, ABM, email, social, sponsorships, events, and conferences.Key marketing systems such as Apollo.io, HubSpot, and Salesforce are leveraged to ensure trackable An essential function is working closely with sales to activate account-based efforts, as well as manage the BDR function to ensure consistent, timely MQL to SQL follow-up.My work centers on creating scalable programs, improving visibility into marketing ROI, and elevating the customer and prospect experience.
Education
University of Pittsburgh
Bachelor of Applied Science - BASc, Marketing
University of Pittsburgh
Bachelor of Arts - BA, Creative Writing
Skills
- Marketing
- Nonprofits
- Wide Format Printing
- Html
- Catalogs
- Direct Mail Campaigns
- Annual Reports
- Corporate Branding
- Public Relations
- Strategy
- Newsletters
- Association
- Market Planning
- Sales
- Proof
- Email Marketing
- Salesforce.com
- Copywriting
- Brand Development
- Non-Profits
- B2b Marketing
- Inkjet
- Print on Demand
- Integrated Marketing
- Direct Mail
- Publishing
- Multi-Channel Marketing
- Lead Generation
- Marketing Automation
- Annual Reviews
- Trade Shows
- Digital Printing
- Graphic Arts
- Technical Recruiting
- Packaging
- Software
- Social Media Marketing
- Marketing Strategy
- Variable Data Printing
- Hubspot
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