Lisa Eifert

About Lisa Eifert

I’m a marketing professional who\'s spent my career developing and deploying marketing strategies and campaigns that have achieved exceptional results in a variety of competitive industries, including SaaS-based technology, healthcare, equipment, and real estate/construction. I believe fully in servant leadership, removing obstacles, and empowering team members to shine. One of my top priorities is to continually evaluate and understand buyer behavior to influence product development, create impactful messaging, and implement campaigns that accelerate demand, expand brand awareness, and meet market share, revenue, and profit objectives. I tend to do my best in fast-paced environments that champion innovation and collaboration. You can reach me at l••••••••@gmail.com.

Experience

1. Adjunct Professor of Marketing (Part-time)

   University of Dayton

   May 2017 — Present · Dayton, OH, US

Education

• Urbana University

  Master of Business Administration (MBA); GPA 3.5, Marketing

• Wright State University

  Bachelor of Science - BS, Marketing with a minor in Finance; GPA 3.5

Skills

• Business Development
• Digital Marketing
• Marketing Automation
• Marketing Management
• Sales
• Email Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Training
• Budgets
• New Business Development
• Strategy
• Brand Development
• Product Marketing
• Management
• Team Building
• Product Development
• B2b Marketing
• Sales Operations
• Customer Service
• Copywriting
• Trade Shows
• Marketing Communications
• Strategic Planning
• Market Planning
• Sales Management
• Account Management
• Strategic Partnerships
• Social Media
• Online Marketing
• Market Research
• Social Media Marketing
• B2b
• Product Management
• Public Relations
• Marketing
• Leadership
• Integrated Marketing
• Hubspot
• Competitive Analysis