Lisa Eggerton

Role
Chief Marketing Officer at Bigcommerce
Location
Austin, TX, US
LinkedIn followers
500 followers

About Lisa Eggerton

Seasoned board member and C-level executive recognized for driving transformational…

Experience

  1. Chief Marketing Officer

    Bigcommerce

    Jul 2018 — Present

    Steered evolution from private VC-backed company to market leader through successful IPO in 2020 (NASDAQ #BIGC). Deliver strategic oversight to a global organization, drive revenue generation, and lead various functions including analyst relations, product strategy and marketing, brand/creative, channel and direct marketing, and customer lifecycle. Manage a high-performing team of 100+ globally.

Skills

  • Public Relations
  • Social Media
  • Leadership
  • Social Commerce
  • Public Speaking
  • Integrated Marketing
  • Lead Generation
  • E-Commerce
  • Business Strategy
  • Software as a Service (Saas)
  • Creativity
  • Internal Communications
  • Start-Ups
  • Product Marketing
  • Team Leadership
  • Digital Marketing
  • Marketing Communications
  • Saas
  • Marketing Strategy
  • Digital Strategy
  • Digital Media
  • Creative Direction
  • New Business Development
  • Consumer Package Goods
  • Conference Speaking
  • Strategy
  • Blogging
  • Enterprise Software
  • Marketing

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Lisa Eggerton — Chief Marketing Officer at Bigcommerce in Austin, TX, US | Unifers