Lisa Williams
Director Business Analytics and Consumer Insights Canada @Reckitt
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WORK HISTORY
Director Business Analytics and Consumer Insights Canada @Reckitt
Reckitt Benckiser (RB) is a global leader in health, home and hygiene products. The RB Health Division focuses on our health brands, including infant formula, cough and cold relief, and sexual wellbeing products. I happily lead the team responsible for truly understanding our consumers and ensuring our decision making is based on sound consumer and market insight. The cross-functional analytics team focuses on providing the best data-driven decision making possible, supporting Marketing, Retail and Healthcare Sales teams. The team represents analysts from each of our channels, such that holistic business decisions are taken, triangulating all relevant sources of information. My key responsibility is ensuring our business analytics strategy transforms and evolves to enhance our intelligence as marketing and consumer trends change. Areas of skill: KPI identification and reporting, ad hoc strategic assessment (such as pricing and new product development), tracking and custom market research, predictive modelling, customer lifetime value (CLV) modeling, customer segmentation, volumetrics, Nielsen market reporting, market forecasting, ROI, and digital measurement (google analytics, A/B testing, digital media lift and return, social monitoring).
EDUCATION
Brock University
Honours Bachelor of Arts (passed with distinction), Psychology
Simon Fraser University
Doctor of Philosophy (PhD), Psychology
Carleton University
Master of Arts (passed with distinction), Psychology
SKILLS
ABOUT LISA WILLIAMS
Accomplished analytics executive with over 20 years of experience driving corporate…
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