Lisa Durante
Head of Ecommerce @Benetton Group
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WORK HISTORY
Head of Ecommerce @Benetton Group
Ponzano Veneto, IT
Leading eCommerce operations across Europe, the USA, and Australia, with oversight of key departments including Digital Marketing, Digital IT, Store Management, Customer Care, Data Analysis, and Buying & Merchandising. Key responsibilities:• Planning and defining product assortments.• Ensuring channel profitability.• Developing commercial strategies to achieve revenue and margin goals.• Leading digital innovation projects.• Allocating digital marketing budgets effectively.• Overseeing content marketing and social media strategies.• Managing customer care across eCommerce, Marketplace, Retail, Corporate, and loyalty programs.
EDUCATION
Istituto Marangoni
Master, Brand Management
Università degli Studi di Trieste
Bachelor, Scienze della Comunicazione
SKILLS
ABOUT LISA DURANTE
A results-driven professional with over 20 years of expertise in the fashion and luxury sectors. Skilled in managing and scaling medium- and large-scale eCommerce operations across international markets, excelling in both launch phases and mature businesses. Areas of expertise include Online Store Management, Digital Marketing, Buying & Merchandising, Omnichannel, and CRM. My profile is distinguished by a strong focus on achieving results, exceptional organizational abilities, and proactive leadership.
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