Lisa Romero

About Lisa Romero

EXECUTIVE PROFILEVisionary, award-winning marketing communications strategist with 20+ years of experience leading enterprise-wide brand and public affairs functions across business, higher education, science, health, and mission-driven organizations. Expert at translating complex ideas into clear, compelling narratives that build brand equity, elevate public understanding, inspire confidence, and advance institutional reputation. Adept at developing insight-driven marketing and digital growth strategies that integrate data, storytelling, and stakeholder engagement to drive measurable impact. Experienced C-suite advisor known for shaping thought leadership platforms and positioning organizations as trusted voices in education, equity, and innovation. Skilled at cultivating creative, high-performing teams and fostering alignment through a collaborative, inclusive management style and authentic, purpose-centered communication.CORE EXPERTISEEnterprise Marketing & Brand Strategy | Executive & Board Communications | Public Affairs & Reputation Management | Digital Growth & Omnichannel Marketing | Customer Insight & Data-Driven Narratives | Equity & Access Initiatives | Higher Education & Nonprofit Leadership | Media & Stakeholder Engagement | Crisis & Change Communications | Mission-Driven Storytelling & Thought Leadership | Organizational Culture & Team DevelopmentRECOGNITION & AFFILIATIONS• Public Relations Society of America (PRSA) Career Impact Award (2024)• University of Arizona (U of A) Woman of Impact Award (2023)• PRSA Awards of Excellence, General Marketing Campaign & Creative Collateral• U of A Team Award for Excellence (2021) • Senior Marketing Communications Advisor, U of A Office of the President (2018–2019)• Fellow & Mentor, U of A Academic Leadership Institute• Member, PRSA• Member, American Marketing Association• Director, Innovation Policy, Southern Arizona Leadership Council• Member and Communications Committee Chair, Arizona’s Bioscience Roadmap Steering Committee

Experience

1. Manager, Communications and Pr

   Tci Wealth Advisors

   Mar 2026 — Present

Education

• Arizona State University

  BS

  1987 — 1991

Skills

• Strategic Planning
• Association Management
• Innovativeness
• Integrated Marketing
• Press Releases
• Board Relations
• Corporate Website Management
• Student Development
• Non-Profit Director
• Public Relations
• Media Relations
• Program Development
• Community Outreach
• Bioscience/Biomedical Communications
• Event Planning
• Strategic Leadership
• Event Management
• Crisis Communications
• Social Media
• Real Estate Communications
• Marketing Communications
• Leadership
• Program Management
• Supervisory Experience
• Cross-Functional Team Leadership
• Fundraising
• Community Engagement
• Writing
• Advertising
• Corporate Communications
• Public Speaking
• Marketing
• Strategic Communications
• Messaging
• Branding & Identity
• Research
• Marketing Management
• Outreach
• Creative Solutions