Lisa Dracolakis
Vice President, Insights, Strategy & Analytics @Sony Pictures Entertainment
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WORK HISTORY
Vice President, Insights, Strategy & Analytics @Sony Pictures Entertainment
Los Angeles, CA, US
EDUCATION
USC Marshall School of Business
Master of Business Administration (M.B.A.), Certificate in Strategy and Management Consulting
UCLA
B.A., Communication Studies (Mass Media Emphasis), Minor in English (Cum Laude)
SKILLS
ABOUT LISA DRACOLAKIS
I am a consumer insights executive with 15+ years of experience specializing in content and brand insights in entertainment and media. I currently lead content insights for Sony Pictures Television, acting as an advisor and collaborator to creative and marketing to position our exceptional talent and content for success. I embolden my team to be creative and confident subject-matter experts who support the consumer-centric vision for our business.Previously, I spent nearly 15 years with the industry-leader in family entertainment, The Walt Disney Company. I led a team that oversaw content, brand, and strategy insights for both streaming and linear platforms. The key strengths that I strive to bring to my organization include:+ Building and leading teams in a fast-paced environment+ Creatively approaching and managing multiple projects+ Strategically evolving content and brands+ Distilling qualitative and quantitative information into actionable insights+ Translating insights into strategic recommendations+ Acting as an inspiring and reliable thought-partner to senior executives+ Liaising and collaborating with cross-functional teams I earned my MBA at the highly-ranked program for full-time working professionals at the USC Marshall School of Business. I took on leadership and mentoring roles and aim to be an integral part of the Marshall community. Please reach out to me directly if you would like to network, l••••••••@yahoo.com.
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