Lisa del Greco
- Role
- Director, Artist Websites at Sony Music Entertainment
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lisa del Greco
Website, Content and Project Management Director who drives audience and revenue growth through digital marketing, creative and database-driven website development, and real-time editing expertise, balanced with client, company, and vendor relations.
Experience
Director, Artist Websites
Jan 2010 — Present · New York, NY, US
Direct the strategic plans and creation, redesigns, maintenance, and content management for 50 official artist websites in the Commercial Music Group, including BruceSpringsteen.net, WhitneyHouston.com, JohnnyCash.com, MilesDavis.com, BillyJoel.com and others. Work also includes writing and editing, SEO strategy, QC testing, monitoring analytics. Integrate marketing efforts, advise on web projects, and collaborate with artist management, estates and product managers to support and protect artist brands, and maintain fan relationships.• Managed migration and responsive redesign of all websites to WordPress from Drupal.• Collaborate with third-party vendors to innovate custom WordPress plugins to streamline content management.• Work with Web Operations and Information Security teams to ensure websites are ADA-compliant and secure.• Format content using HTML, CSS, and Adobe Photoshop.• Entrusted with sensitive information that requires highest degree of accuracy and competency.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.