Lisa Carter

About Lisa Carter

I design systems and workflows that help teams do their best work.I started my career wearing all the hats across marketing—content, design, campaign planning, web development, and project management. That hands-on experience taught me how teams actually work, but also revealed a clear pattern: even the most talented people need the right operational structure to succeed.Over the last five years, I’ve built operational systems that streamline campaign execution, coordinate cross-team initiatives, manage multi-million-dollar budgets, and create workflows that scale and get adopted across departments, especially during periods of growth or major transitions.My goal is simple: make teams run smoother, work smarter, and communicate better…and yes, the right GIF always helps.

Experience

1. Senior Manager, Marketing Strategy and Brand

   Arcadia

   Jan 2025 — Present

   I build and scale the operational systems that help our marketing team execute efficiently and stay aligned—intake and prioritization frameworks, tool governance, budget management, knowledge systems, and team enablement. I make sure people have the processes, tools, and clarity they need to deliver consistently strong work. I also oversee our brand and design work, managing both strategic direction and hands-on execution.

Education

• North Carolina State University

  Bachelor's Degree, Creative Writing

• North Carolina State University

  Minor, Art & Design