Lisa Day
Senior Manager, Corporate Alliances @The Walt Disney Company
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WORK HISTORY
Senior Manager, Corporate Alliances @The Walt Disney Company
Orlando, FL, US
Manage strategic alliance relationships in various industries including Food & Beverage, Technology, Consumer Products and Automotive. Manage relationship, including negotiating renewals and developing value-added activation opportunities within Disney, including Parks & Resorts, Studios, Interactive, Consumer Products and Disney Media.Develop and manage co-branded large-scale, multi-million dollar initiatives, products and campaigns, with proven success in exceeding KPIs. Lead integrated sales/co-marketing opportunities by aligning Disney strategies with partner initiatives. Create co-branded engaging guest experiences at Disney Parks based on partner goals and financial impact. Support business development with alliance partners in Paris, Hong Kong, and Shanghai.
EDUCATION
University of Wisconsin-Eau Claire
BFA, Art and Marketing
Augusta University-Hull College of Business
MBA, Business and Marketing
SKILLS
ABOUT LISA DAY
Award winning strategic marketing and business development leader with over 20+ years of experience leading marketing initiatives. Successfully leads a diverse team to deliver business results through multi-million dollar promotional deals with Fortune 100 partners such as Coca-Cola, Kellogg\'s, Kimberly Clark and GM to raise brand awareness and increase sales. Creatively and strategically minded, I specialize in developing insights, building consensus among numerous stakeholders, and developing unique solutions to complex business situations. Nominated by peers and chosen for the Disney Partners in Excellence Award given to employees who demonstrate exceptional team work and deliver results. This is the highest honor a Disney employee can receive, with less than 2% of employees receiving the award. Manage multi-million dollar Disney corporate alliances. Strategic thinker, efficient at translating consumer insights into effective strategies and memorable marketing campaigns/initiatives. Throughout career led and/or executed 200+ mutually beneficial partnership programs. Develops strong relationships quickly, effective at leading cross-functional teams and influencing senior leadership decisions. Increased creativity in partnership process by incorporating creative brainstorm techniques to mutually build strategic programs which led to positive sales/brand lift/engagement. As a fan of life-long learning, participated in several training programs on subjects including brainstorm facilitation, digital marketing and leadership.You can reach me at 40••••••94 or l••••••••@gmail.com strategic marketing/ corporate partnerships/digital marketing/brand activation/contract negotiations/integrated marketing/content development/leadership/user-generated content/influencer marketing/creative brainstorming/travel and tourism/data analysis/market research/product development/licensing/sourcing
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