Lisa Davis

About Lisa Davis

Experienced professional in marketing, product, branding and strategy. Vast experience in research, leading teams, project management and managing multi-million dollar budgets. Robust proficiency across all facets of marketing, strategy development, execution and customer retention. The ability to formulate and implement brand strategies to ensure consistency across business divisions, marketing platforms and customer interactions. Able to assess overall business needs, develop plans and execute successfully on those plans – on time and within budget. A creative yet proactive thinker that uses these skills to effectively overcome challenges and create solutions. Strong work ethic coupled with communication and problem-solving skills.Specialties: • Marketing Strategy - Research, Development, Execution, Retention, Analytics • Product Management - Research, Strategy, Execution, Analytics • Marketing Channels - Direct Mail, Digital, Email, Printed Collateral • Organized - Cuts through the clutter, prioritizes efforts in order to achieve goalsAchievements: • Consistently exceeded growth targets and new acquisition projections year after year while improving retention rates • Achieved a 10%-30% reduction in marketing budgets, while still exceeding acquisition targets, through the optimization of segmentation and targeting and other cost-saving strategies • During my management of the acquisition marketing initiatives for FNBO\'s small business credit card portfolio, I successfully doubled new acquisitions in less than 2 years and maintained double-digit growth annually

Experience

1. Office & Marketing Manager

   Environmental Air Technology

   Jun 2024 — Present · Omaha, NE, US

   Office & Marketing Manager

Education

• Millard North High School

  High School Diploma

• Northwest Missouri State University

  Bachelor of Science - BS

Skills

• Print Advertising
• Promotions
• Microsoft Office
• Outdoor Advertising
• Product Development
• Event Planning
• Online Research
• B2b Marketing
• Advertising Management
• Direct Marketing
• Trade Shows
• As400
• Rate Negotiation
• Surveys
• Television Advertising
• Marketing Strategy
• Market Planning
• Product Management
• Online Marketing
• Advertising
• Salesforce.com
• Event Marketing
• Social Media
• Sports Marketing
• Marketing Research
• Lead Generation
• Team Leadership
• Direct Mail
• Negotiation
• Email Marketing
• Surveymonkey
• Project Management
• Product Marketing
• Radio Advertising
• Social Networking
• Purchasing
• Market Research
• Corporate Events
• Teamwork
• Team Management