Lisa Croff

WORK HISTORY

EDUCATION

ABOUT LISA CROFF

I currently serve as the Coordinating Producer for WDIV in Detroit. I act as a go-between for newsroom producers, field crews, and in-house editors. Prior to my current position, I served as the Strategic Communications Branch Chief for the US Navy Pacific Fleet at Puget Sound Naval Shipyard. I lead a team of journalists, designers and video artists in crafting and disseminating key messages for the United States Navy. I was responsible for strategic communications planning, development, and execution for the shipyard and its detachments throughout the state of Washington and in San Diego, CA, Pearl Harbor, HI, Yokosuka, Japan, and Guam. In 2015, I completed a Master’s Degree in Social Networking Management and transitoned from TV News to PR and Corporate Communications. I’ve enjoyed serving as a communications director, a national PR manager, public spokesperson, and media intermediary for those I’ve represented. My experience in communications includes everything from media relations and executive advising to writing talking points, speeches and video scripts to managing departments, staff and budgets. Early career: Following service with US Air Force 2nd Combat Camera Squadron, I worked inside TV newsrooms, on the streets as a videographer, and in live trucks editing packages to be sent back via satellite. I am an expert in all things video and audio, including camera operation, video editing, script writing, and graphics, having earned 2 EMMY Award wins, 9 EMMY Award nominations, and one Associated Press Award.