Lisa Pelletier

About Lisa Pelletier

Curious and creative leader with high EQ known for innovative multi-channel marketing strategies that drive revenue growth. Skilled in leading from a customer first mindset, using analytics and insights to inform decisions. Grounded in agile, rapid experimentation, testing and relentlessly reviewing data to iterate and improve results. As an experienced integrated marketing leader, with a strong background in both consumer and technology industries, I have had the opportunity to launch innovative products transform brands with extraordinary results. I bring proven success in building, inspiring and empowering teams from start-ups to highly-matrixed enterprise organizations. CORE COMPETENCIES • Strategic Planning and Precise Execution • Multi-Channel; Inbound, Outbound and Content Strategies for Various Channels • Demand Generation, Audience Identification, Targeting, Progression • Market Research and Analysis • Platform Development, User Experience, SEO, Search, Analytics • Communications, Public Relations • Content Strategy and Creation • Enterprise Design Thinking Practitioner • Client/Agency Relationship Management • Leadership, Team Hiring and Development, and Mentoring TOP ACHIEVEMENTS • Partnering with seed breeders to launch Kalettes, successfully building an innovative strategy that achieved over 1 billion online impressions, 40 million print impressions and broadcast recognition. • Strategizing and delivering on the Opal Apple, leading marketing plans for 350% growth and social media recognition including a ‘tweet’ from the International Space Station. • Launching multiple new products to market. • Transforming Buca di Beppo’s loyalty program to drive increased annual revenue and improved marketing campaigns based on research and analytics. LEADERSHIP I am passionate about leading creative teams. From brainstorming to execution, every day is innovative, energetic, and surprising. As an experienced leader, I thrive on empowering and building teams, enhancing individuality, and promoting teamwork to achieve excellence.

Experience

1. Senior Ux Content Strategist, Ibm Design

   IBM

   Jan 2022 — Present

Education

• California State University, Northridge

  B.S., Business Administration

  1994 — 1997

• California Lutheran University

  M.B.A., Business, Management, Marketing

  2003 — 2006