Lisa Cleaver

About Lisa Cleaver

I\'ve spent over three decades in B2B publishing, and I genuinely love what I do. There\'s something satisfying about taking complex industry information and transforming it into content that actually makes sense to people, whether that\'s through feature articles, newsletters, blogs or promotional materials across both print and digital platforms.What keeps me energized is staying on top of industry trends and critical topics, then figuring out how to present them in ways that are both engaging and actionable. I\'ve built a reputation for being detail-oriented and managing multiple projects without missing deadlines, which has served me well in this fast-paced industry.Beyond writing, I work closely with sales and marketing teams to develop communication strategies that actually move the needle on growth. I\'ve also leveraged social media to boost brand visibility and get content in front of the right audiences.Here\'s what I bring to the table: technical writing across all formats, strong editing and proofreading skills, thorough interviewing and research capabilities, and the ability to plan both short-term and long-term editorial calendars. I\'m comfortable managing interactive and print projects, have solid social media and SEO knowledge, and can handle magazine design and layout when needed.

Experience

1. Senior Reporter, Petfood Industry and Petfood Forum

   Watt Global Media

   Dec 2023 — Present · Rockford, IL, US

   Report on, write, edit and publish online news for Petfood Industry website and print publication. Write, edit and produce Petfood Industry newsletter. Write news and feature articles to support Petfood Forum group of conferences and exhibitions. Proofread and copy edit content as needed.

Education

• University of Wisconsin-Whitewater

  Communication, Journalism

  1992 — 1994

• University of Wisconsin - Rock County

  Associates, Arts

  1990 — 1992

Skills

• Email Marketing
• Content Management
• Publicity
• Ap Style
• Press Releases
• Copywriting
• Journalism
• Social Media Marketing
• Magazines
• Content Development
• Feature Articles
• Online Publishing
• Web Content
• Web Content Writing
• Trade Shows
• Blogging
• Copy Editing
• Public Relations
• Content Strategy
• Project Management
• Proofreading
• Media Relations
• Editing
• Editorial
• Corporate Communications
• Newspapers
• Marketing Communications
• B2b
• SEO
• Social Media
• Layout
• Publications
• Newsletters
• Publishing