Lisa Chism

About Lisa Chism

Accomplished and outcome-driven leader in healthcare marketing and communications…

Experience

1. National Lead, Brand Reputation and Communications

   GEHA Health

   Jan 2021 — Present

   Strategic leadership, development, execution and performance of nationwide marketing and corporate communications that support sales growth and retention goals of the organization and strengthens the GEHA brand and reputation. Direct corporate change management communications for internal and external audiences.External communications management for Government Employees Health Association (GEHA), a $5 billion health and dental plan provider serving 2.3 million federal workforce members. Lead public relations, crisis and executive communications. Utilize social platforms for thought leadership to grow audience and engagement; champion community and social responsibility partnerships. Work with sports and entertainment partners including the Kansas City Chiefs and the Baltimore Ravens.Focused on member communications and responsible for working with operations leadership to plan and execute our member communications strategy. Drive consistent brand messaging across all external channels and lead the execution of the company’s core PR program, including media relations, thought leadership, speaking opportunities and awards programming. Executive speech writing and social media management. Lead strategy, storytelling and planning for brand campaigns and product marketing. Develop seasonal brand communications framework and messaging. Collaborate with agencies on ideation and execution of consumer centric concepts that support the media strategy, creative direction and brand attitude. Oversaw rebrand effort in 2024 and served as interim creative director. Govern brand guidelines across all U.S. markets. Present campaign plans to markets and senior leadership at seasonal milestones. Central point of contact for the media.

Education

• William Jewell College

  BA

Skills

• Internal Communications
• Press Releases
• Email Marketing
• Editing
• Press Kits
• Media Relations
• Newsletters
• Community Relations
• Special Events
• Strategic Communications
• Public Relations
• Marketing Communications
• Social Media
• Event Planning
• Corporate Communications
• Crisis Communications
• Social Media Marketing
• Writing
• Marketing Strategy
• Advertising
• Marketing Management
• Event Management
• Integrated Marketing
• Copywriting
• Brand Development
• B2b
• Marketing
• Social Networking
• Content Management
• Web Content
• Brand Management
• Facebook
• Communications Planning
• Publicity
• Account Management
• Project Management
• Content Development
• Collateral
• Media Planning
• Brand Awareness