Lisa Williams Cheatham

About Lisa Williams Cheatham

An influential marketing leader, I excel at developing and executing high-impact strategies to grow brand awareness, increase sales, and expand marketshare. I thrive on challenges in fast-paced environments and am the consummate change agent. My expertise includes building brands, developing marketing strategies, analyzing consumer/business data, and building alliances and partnerships. A collegial manager, I lead mission-critical projects from inception to successful completion; always on-budget and on-schedule. Over a fast-track, multi-industry marketing and sales career, I have consistently identified growth opportunities and maximized profitability while making a measurable impact on market penetration, revenue generation, and business growth. Equipped with an MBA in Marketing and both corporate and entrepreneurial experience, I excel in driving tactical and strategic marketing initiatives at the local and national levels to maximize profitability. Additionally, I have a genuine love for all things marketing; developing a product, crafting a compelling narrative, identifying what channels to promote, effectively communicating the story, inspiring customers to purchase, ensuring remarkable experiences, and engendering loyal brand evangelists. Professional Snapshot:• Project Leadership: demonstrated success in championing project goals and leading cross-functional teams comprised of various backgrounds and disciplines• Customer Obsessed: Reverse engineers the customer to create world-class user experiences. A continuous learner cognizant of marketing trends and changes in consumer behavior• Innovative Product Developer: passionate about new product introduction, conducting market research and data analysis, and executing on go-to-market strategies• Deeply Analytical: Increases sales and marketshare by combing through the data to establish or fine tune impactful marketing strategiesAreas of Expertise:E-Commerce, Marketing Strategy, Digital Marketing, Social Media Marketing, Social Media Management, Brand Management, Website Development, UX, Email Marketing, Mobile App Loyalty Programs, Paid Digital, Web Analytics, Consumer Insights, Strategic Partnerships, Creative Strategy, Market ResearchI can be reached at l••••••••@gmail.com.

Experience

1. Vice President, Marketing Revenue Channels

   FAT Brands Inc.

   Sep 2023 — Present

   As Vice President of Marketing Revenue Channels, I lead a high-performing team of five in driving customer acquisition and growth through all digital channels. We manage online ordering, email marketing, SMS campaigns, loyalty programs, third-party delivery partnerships, and comprehensive marketing analytics. We focus on maximizing ROI, channel revenue growth, and franchisee participation while delivering a seamless digital guest experience.

Education

• Florida Agricultural and Mechanical University

  Bachelor of Science - BS, Business Administration

• Florida Agricultural and Mechanical University

  Master of Business Administration - MBA, Marketing

Skills

• Marketing Strategy
• Marketing
• Social Media Marketing
• Advertising
• Sales
• Entrepreneurship
• Cross-Functional Team Leadership
• Strategic Planning
• B2b Marketing
• Business Development
• Leadership
• Public Relations
• Marketing Communications
• Social Media
• Project Management
• Product Development
• Competitive Analysis
• Brand Awareness
• Digital Marketing
• Social Media Strategist
• Marketing Research
• Sales & Marketing Alignment
• Relationship Management
• Brand Positioning Strategies
• Consumer Insight
• Microsoft Office
• Retail Food
• Strategy Execution
• Brand Advertising
• Pricing Strategy
• New Store Openings
• Management
• Brand Management
• Microsoft Excel
• Microsoft Word
• Powerpoint
• Automotive
• Consumer Products
• Market Research
• Strategy