Lisa Harmer
Partner Marketing @Weave
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WORK HISTORY
Partner Marketing @Weave
Lehi, UT, US
EDUCATION
University of Utah
Bachelor of Science (BS), Business/Corporate Communications
SKILLS
ABOUT LISA HARMER
Proven marketing pro with a history of building strong marketing teams that work collaboratively to deliver strategic and ROI-driven results. Experienced in growth, demand, content, brand, customer and partner marketing for start-ups to enterprise SaaS, in a wide range of industries- Delivered 25% YoY growth in leads through strategic, creative, data-driven campaigns and managed the tech stack for optimization and reporting- Created partner/channel marketing programs that delivered incremental revenue to the business- Built editorial calendars aligned to customer journeys, thought leadership efforts, demand gen goals, and product launches; managed content development for all assets and reported on engagement metrics and attribution- Crafted and implemented customer marketing programs to increase retention, customer satisfaction and lifetime value- Built and optimized programs and teams to scale with the businessSpecialties: • Demand Generation / Growth Marketing• Customer Marketing• Customer Experience• Digital Marketing• Partner / Channel Marketing• Event Marketing• Account Based Marketing • Branding & Messaging• Integrated Marketing• Corporate Communications• Testing, Optimization & Reporting• Salesforce, Marketo, Hubspot, Microsoft Office, Wordpress, Google Analytics, LinkedInGoal: Work with smart, fun, passionate people to effectively promote a cool business or service.
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