Lisa Harmer
Experienced Marketing Leader | Startup to SaaS Marketing | Partner, Demand, Content, Campaigns, Channel, Growth, Account-based Marketing | B2B & B2C | Creative | Data-driven
- Role
- Partner Marketing at Weave
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Lisa Harmer
Proven marketing pro with a history of building strong marketing teams that work collaboratively to deliver strategic and ROI-driven results. Experienced in growth, demand, content, brand, customer and partner marketing for start-ups to enterprise SaaS, in a wide range of industries- Delivered 25% YoY growth in leads through strategic, creative, data-driven campaigns and managed the tech stack for optimization and reporting- Created partner/channel marketing programs that delivered incremental revenue to the business- Built editorial calendars aligned to customer journeys, thought leadership efforts, demand gen goals, and product launches; managed content development for all assets and reported on engagement metrics and attribution- Crafted and implemented customer marketing programs to increase retention, customer satisfaction and lifetime value- Built and optimized programs and teams to scale with the businessSpecialties: • Demand Generation / Growth Marketing• Customer Marketing• Customer Experience• Digital Marketing• Partner / Channel Marketing• Event Marketing• Account Based Marketing • Branding & Messaging• Integrated Marketing• Corporate Communications• Testing, Optimization & Reporting• Salesforce, Marketo, Hubspot, Microsoft Office, Wordpress, Google Analytics, LinkedInGoal: Work with smart, fun, passionate people to effectively promote a cool business or service.
Experience
Partner Marketing
Feb 2026 — Present · Lehi, UT, US
Education
University of Utah
Bachelor of Science (BS), Business/Corporate Communications
Skills
- SEO
- E-Commerce
- Social Media
- Direct Mail
- Social Media Marketing
- Integrated Marketing
- Marketing
- Online Advertising
- Email Marketing
- Public Relations
- Brand Management
- Marketing Strategy
- Demand Generation
- Account Management
- Advertising
- Online Marketing
- Trade Shows
- Positioning
- Sales
- Strategic Partnerships
- Lead Generation
- Digital Marketing
- Product Marketing
- Product Management
- Direct Marketing
- Campaign Strategies
- Marketing Communications
- Competitive Analysis
- Management
- Brand Development
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